LCBO On The Go – Finding that perfect wine just got easier

February 17, 2012

This story may sound familiar.

We hosted a dinner party at the lake house on the weekend, and I opened a bottle of wine that had been recently given to us as a gift.

The wine was fabulous.  Everyone wanted to know what it was.

You’ve been there before, right?   You’ve tried to commit the name to memory, or perhaps you’ve written the name of the wine down on a piece of paper, or you’ve tried to peel the label off the bottle.

Enter LCBO On The Go, which can be downloaded for free from the Apple App Store.

As my friends were discussing the wine, and looking for details on the bottle itself, I got up from the table, grabbed my iPhone, opened the LCBO on the Go app, went to ‘find products’ and using the barcode scanner, I scanned the UPC label on the bottle.

Instantaneously, it provided the name of the wine, tasting notes, recommended pairings, and availability at our nearest LCBO (which is identified by GPS technology).  I was then able to save it to my favourites, so I could have it with me on my next trip to the LCBO.

Quite the party trick.  I literally received oohs and ahhs from my Baby Boomer friends who have been wondering if getting an iPhone is really worth it.  I know that Apple made at least two iPhone sales this week, thanks to that experience on the weekend.  And of course, the people in attendance with iPhones were downloading the app.

Initially, I discovered LCBO on the Go in the App Store when we moved to the condo a few months ago.  At that point, I was simply looking for an LCBO in my area, which the app was able to locate for me when I entered my postal code.  Then I discovered the bonus.  I could locate my favourite vintages at the same time.

As a hardcore iPhone (and all things Apple) user, I can say that LCBO has set a standard for how a retail app should work.  They get the fine balance of offering the ideal user experience without overloading the app with information that is not useful in a mobile application.

I had the opportunity to speak with Ewan McNeill, Director of Interactive Customer Experience at the LCBO.  He indicated that, based on user feedback, there will continue to be updates.  The product scanner, and the ability to store the scanned information into a favourites section on the app was based on such feedback.  Not surprisingly, I’m not alone in my enthusiasm.  To-date, there have been 160,000 iPhone downloads.

If you live in Ontario, I highly recommend LCBO on the Go.  In fact, I can’t think of one reason why you wouldn’t download it.  It’s free, and it’s a game changer.  Never again, will you have to struggle with knowing which wine to bring to your next dinner party.

 

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